Retail & E-commerce
Crafty Styles
Overview
Crafty Styles, an e-commerce platform, faced low open rates and deliverability issues with their promotional campaigns. We implemented a robust email infrastructure including domain warm-up, DMARC alignment, and dedicated IPs.
Open Rate: 45% (↑ 2x)
Bounce Rate: < 0.5%
Revenue Boost: +22%
Unsubscribe Rate: -18%


Challenges:
Frequent spam classification, low engagement, and delivery failures impacted revenue and trust.
Solution:
Implemented SPF, DKIM, DMARC, automated bounce processing, and IP reputation tracking with real-time analytics dashboards.
Result:
Improved inbox placement, increased engagement rate by 50%, and elevated domain trust across ISPs.